The other night, I saw the most amusing commercial on teevee. Now, I suspect that the marketing people of this particular ad would probably take offense at my observation, but do I care?
I do not.
I cannot recall the product itself, per se….but I remember the flavor of the ad very well. It was for a potential cholesterol-reducing medication. For the sake of this telling, I shall name it “Floppoarterykaboomerate”…or “Floppo”, for short.
A dozen or so young, hip marketing people clogged into a too-small conference room…
Phil: (Warming to the subject) “Well, we could have a camera laying on a gurney…ya know, like it’s the patient and all…and show the doctors and nurses looking down all concerned…but pleasant at the same time….’cause it’s not like they take it personally or anything..."
Claude: “Huh. Then what? The guy dies…or what?”
Phil: (Burping silently) “’Scuse me. Nah…drug companies seem to frown on the whole dying thing…but we can have him come close.”
Tawni: “I’m digging this…the voiceover can claim: ‘If you’ve been taking another cholesterol -reducing medication, you could be in danger of a life-threatening stroke or heart attack’…that oughta scare the crap out of some people.”
Phil: “I’m on it. We could even close the ad showing the nurse lubricating up the paddles…all serious-like…and a voiceover that says ‘Don’t let THIS happen to YOU’. Then, fade to black."
Claude: “Excellent job, people! That’s it for today. I call the closest bathroom.”
This just in: "The Toilet-Shaped House has a very unique design, and was built by Sim Jae-duck, the chairman of the organizing committee of the Inaugural General Assembly of the World Toilet Association, and he hopes his toilet house will highlight the global need for better sanitation.. The Toilet-Shaped house is in fact named Haewoojae, which signifies in Korean “a place of sanctuary where one can solve one’s worries“. Sim Jae-duck will open what is billed as the world’s one and only toilet house on November 11 to mark the launch of his World Toilet Association."
(Oh...my. I may have peed a little...)